When it comes to the subject of getting web traffic the word “GOOGLE” will simply pop into everyone’s minds. Yes, it is true that this search engine giant has been responsible for bringing business websites the majority of their traffic for many years, but the word the world I would like to point here is “majority”.
With that said, it does mean that Google isn’t the only source of traffic out there. There are in fact, other great sources of traffic as well. And no, I am not trying to ask you to replace your main traffic funneling source. There is nothing as drastic here. What I am merely suggesting however, is to find a SUPPLEMENTAL traffic source on top of what you already have now.
So where is this source?
Fortunately we don’t have to look too far for that one.
Did you know that YouTube now is the second largest search engine after Google?
Social media has been on the rise and from the looks of it, it will continue to rise for a long time to come. And that is where you next source of traffic can come from.
Millions of people visit YouTube each day, and even a mere 1% of that traffic coming to your site can really boost your site’s traffic. And yet many online businesses don’t ever consider creating a video and submitting it on YouTube.
Is the opportunity to tap into just a fraction of the millions of viewers not an enticing enough of an idea? OR is there something that is holding them back?
So let’s explore the most common misconceptions about using videos and sites such as YouTube for an online business:
Yes, some businesses actually think that nobody is going to watch their videos. I just mentioned that there are millions of viewers visiting YouTube, each and EVERY day. If your video is optimized correctly (through proper keywords in title, tags and description) it will be HARD not to get found.
Plus, if your content is great it will be shared among other people which only makes it being viewed by even more people.
In addition, having an audio and visual medium is a great way to diversify your reach. Many people find that it is boring just to read plain texts, like a blog post. So videos are a great way to reach these target audiences.
And anything that engages the audio and visual senses are most likely to be remembered and therefore your business or brand will definitely be lingering in your viewers mind longer and better. If it does make a lasting impression or positive impact, they will certainly keep coming back for more.
It Has To Be A Hit
Let me tell you now, it DOES NOT have to be a hit.
You shouldn’t measure the success of the videos that you have uploaded purely on the views alone. In content marketing, videos must serve a bigger and greater purpose than just garnering views.
If the content itself provides valuable information for its intended target audience, and if your target audience really finds it helpful and they genuinely like it, then you have already achieved what you have set out to do.
So focus more on delivering value for your viewers and not thinking if the video is going to rack up tons of views.
It Needs To Spell Quality
Unless you are a video recording and editing company, then your videos doesn’t have to look like a high-budget video because the CONTENT of the video is what matters more here.
Even if the whole video “looks” great if your content is lousy or appalling than it’s just as worthless for your target audience. You will only receive a negative rating and reviews and people will definitely avoid those kinds of videos.
You don’t need to invest a ton of money into video recording equipment. Even normal HD camcorders are sufficient to get the job done and they have come to be very affordable now.
There are many quality software and video editing tools out there (some are free) which can help you without costing you an arm and a leg.
Only Short Ones
One myth that many believes is that your videos should only be a couple of minutes long each. Any longer and your target audience will start to lose interest and get bored.
Well, it all depends on the kind of video that you are posting. If your video is meant to be only informing your viewers about an up-and-coming Webinar (Web-based Seminar), which just involves you informing your audience of the time, date, what will be discussed and who will be involved, then a video length of 2-3 minutes is sufficient.
On the other hand, the video on the actual Webinar itself should be lengthier than that. It doesn’t make sense to have a full blown Webinar that’s only 2-3 minutes long now doesn’t it? Videos like these are perfectly normal to have a running time of 30 minutes and upwards.
If you feel that a video is indeed too long, then you can split it and turn it into a video series. Viewers love video series and it is the perfect reason to keep them coming back if they want to know more.
So determine beforehand what kind content that you are recording and from there you can determine the appropriate length that your video should be.
When it comes to your business and reaching a wider target audience, you should explore all possible channel of traffic and not just stick to a single source. Businesses should always go to where the market is and social media is where it’s currently at. Concentrating on just one source and you will be missing out on a lot.